When I first met Michael Jeh, former top cricketer and now staff member at Griffith University on Australia’s Gold Coast, back in June, I was impressed by the story he told me of his Skool Project and was very pleased to sign up. Today I had the privilege of participating.

I did a 90 minute session with the students about social media and social networking, with an emphasis on developing and protecting their personal/career brand. More of that in a separate post.

Right now, here is a short interview I did with Michael just before the next lot of presenters kicked off with the final sessions of the project’s second day. The Gold Coast City Council gets an appreciative mention and there is a challenge to other levels of government and the business sector to get behind this terrific project to support and develop our young leaders.

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Des Walsh is an executive coach. He helps business owners and entrepreneurs worldwide deal effectively with the feeling of being left behind or overwhelmed, or both, about social media – especially LinkedIn - and how to engage safely and effectively with social media to help grow their business. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).