Last year I started a project I thought would be fairly straightforward, a social media tune up. It proved to be a more challenging task than I’d envisaged. The intention was to go systematically through my main platform-basedsocial media presences, with the aim of refining and generally improving what was there. Although I thought the…
In my Social Media Tune Up series, this third one on Twitter goes into a bit more detail on my approach to the “follow/unfollow” challenge and may need to be read in conjunction with the Part 2 post in this series. For the benefit of people new to Twitter, it’s probably worth mentioning the “No…
Yesterday, as part of this Social Media Tune Up series, I wrote about Twitter and shared some general thoughts about how Twitter fits into my business strategy. In this second post on the topic I focus on my approach to the whole business of following and being followed on Twitter. I emphasize that it’s my…
This post about Twitter is the first on a specific social media platform promised in my Social Media Tune Up post last month. Different Twitter users have different reasons for being on Twitter and different ways of behaving there. Why I am there and how I use Twitter may be quite different from why you…
Picking up the other day on some tweetchat about the new look Twitter, I soon found myself watching the video “Twitter: discover what’s new in your world”. From what I could see, the changes looked interesting enough, although I did have a moment of wondering whether the changes were going to improve our user experience,…
After several years of active involvement with blogging, social networking and what we now call social media, I am very conscious of the need, in the business context, to have some strategies and systems in place, firstly to retain our sanity and then to achieve our business objectives. We also need, from time to time…