As I mentioned in a previous post, I am working with some US colleagues on a proposal for a panel session on Boomers, for the October 2009 BlogWorld & New Media Expo. I’m also working with colleagues in China on projects to do with marketing to people there. I’m conscious all the time of the…
Had a great conversation today on Toby Bloomberg’s BlogTalkRadio Diva Marketing Talks program, about Boomers and Social Media. Toby’s program notes summarize who was there and what we were on about: Think that social media is all about Mils, Gen X or Gen Y? Think again. The Boomer Generation may be late to this party…
This second post in the series of tips on making the best possible use of LinkedIn recommends that you adopt from the outset a strategic approach to linking to other people, both in terms of those you invite to connect and those who invite you. That means that, before you invite anyone to connect with…
This is the first in a series of weekly posts in which I’ll be sharing some tips on how to use LinkedIn to good effect. This week’s tip is about having a well-crafted, up to date profile. And that includes paying close attention to keywords. The idea of a series of LinkedIn tips has been…
One of the best things to happen last year for research on social media in my part of the world – i.e. Australasia and more broadly the Asia-Pacific – was the Forrester Research appointment of Steven Noble as a Senior Analyst. As well as being a very clear and disciplined thinker, Steve is a blogger…
It’s about the size of a small textbook. It has built-in wireless and a unique screen that is readable under direct sunlight for children who go to school outdoors. It’s extremely durable, brilliantly functional, energy-efficient, and fun. That’s the description, on the One Laptop Per Child site, of the XO, an amazing, highly portable, highly…