Simple Template for Social Media Strategy: Update

Two years on, Forrester Research’s POST template for developing a social media strategy still works extremely well It’s almost two full years now since my post here on the subject Simple Template for Social Media Strategy and still, month in, month out, it keeps coming up as the most visited post on this site. Time…

Believing Popular Myths About Twitter Could Cost You Money

Why smart business owners cut through the noise and get the Twitter business case I’ve been thinking about the comment I heard yesterday morning from an otherwise quite smart presenter on morning television, to the effect that everyone who goes on Twitter gets addicted to it and that’s why she is not on it. I…

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Help With Choosing and Using Social Media Tools

A week in November dedicated to how to use social media tools for business In some recent social media workshops I’ve been struck by how much appreciation there has been when we presenters have taken some trouble to explain and demonstrate how various social media tools work. Even down to basics like how you go…