Meanings of "Social Business" and Implications for Branding

Is the term “social business” about doing good with social media or about how social technologies work in the business context and how does that affect my branding? Not long ago, in the process of seeking greater focus in my business and related branding, I formed the view that the term “social business mentor” was…

Should a Corporate Social Business Strategy be Preceded by a Cultural Audit?

Getting the corporate culture clear helps make a social business strategy viable Conversations about social media in business often start with questions about tools. “Should we have a Facebook page?” “Should we be on Twitter?” “Should we have a blog and if so how do we go about that?” These are perfectly reasonable questions. But…