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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSS Personal branding as a marketing concept has been around for quite a while, but a recent conversation got me wondering whether the concept was well understood, especially by those of us who do not come from a marketing or advertising background. I recalled that…
Finding Marketing Your Product or Service a Challenge? In today’s marketplace, it’s not easy to stand out. To do that: You need to be memorable and convey the genuine you You need to set yourself apart from others who may be competing for the same opportunities You need people to know you are the go-to…
One of the least obvious steps in optimizing your professional profile on LinkedIn is in fact one of the most important, in terms of being findable for the services you are offering. That’s what LinkedIn calls your Professional Headline. It’s the set of words that sit just below your name on your Profile page. If…
A couple of weeks ago I signed up to do a course on thought leadership. The course is for participants to learn the Thought Leadership Marketing Methodology (R), developed by Larry Genkin and taught by him to Fortune 500 companies, including eBay, American Express and Alcatel. To be very frank, I’m still trying to figure…