What Value Does Your Personal Brand Promise?
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Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSS Personal branding as a marketing concept has been around for quite a while, but a recent conversation got me wondering whether the concept was well understood, especially by those of us who do not come from a marketing or advertising background. I recalled that…
Getting on the Bus with Zeusvision
On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical…
Does Offering a Free e-Book Help Build a Great List, or a Mediocre One?
The experts tell us to offer a free gift so as to gather email addresses As a friend of mine reminds me frequently, “All the people who have been successful in marketing online have great email lists”. I get that. Or at least that anyone who has been successful in online marketing and don’t have…
Email Frequency – How Many Emails is Too Many?
Email overload is no joke I understand email overload and if I were better organised I would probably unsubscribe from more lists than I actually do. Or maybe it’s that feeling of not wanting to risk missing out! But as I’m not opening a lot of those emails that’s not really a convincing reason for not…
I Think I’m Over Creating Microsites
Why using microsites for specific campaigns might not be a smart idea For a long time now I’ve thought that for a new product, service or campaign it could make sense to create a microsite with its own unique domain name. I thought it would be good for search engine optimization (SEO) and marketing generally….