Two years on, Forrester Research’s POST template for developing a social media strategy still works extremely well It’s almost two full years now since my post here on the subject Simple Template for Social Media Strategy and still, month in, month out, it keeps coming up as the most visited post on this site. Time…
As I mentioned in a previous post, I am working with some US colleagues on a proposal for a panel session on Boomers, for the October 2009 BlogWorld & New Media Expo. I’m also working with colleagues in China on projects to do with marketing to people there. I’m conscious all the time of the…
Charlene Li and Josh Bernoff, top researchers at Forrester Research, are clearly on a winner with their forthcoming book on social media, Groundswell: Winning in a World Transformed by Social Technologies On the Groundswell blog you can read the Table of Contents and download a fifteen page excerpt. The promise the book’s promotion on Amazon…