Stories Sell, Lists Are Boring As the saying goes, “Facts tell, stories sell”. Most LinkedIn profiles I look at are about facts: I had this job, the job had these duties, I had another job after that, the job had these duties…. I have these skills, I have these other skills, I have this university…
On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical…
Finding Marketing Your Product or Service a Challenge? In today’s marketplace, it’s not easy to stand out. To do that: You need to be memorable and convey the genuine you You need to set yourself apart from others who may be competing for the same opportunities You need people to know you are the go-to…
I’m grateful to blogger, professional speaker, web consultant and all-round entrepreneur Jim Kukral for sending me his new book Attention! or to give it its full title, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. In the embedded video I talk about the book and some highlights for me.
Is the term “social business” about doing good with social media or about how social technologies work in the business context and how does that affect my branding? Not long ago, in the process of seeking greater focus in my business and related branding, I formed the view that the term “social business mentor” was…