Telstra, Australia’s still-dominant telco, yesterday shut down its corporate blogging site nowwearetalking.com.au CEO David Thodey’s letter announcing the shutdown promised “Telstra will launch a new corporate blogging website later this year”. In keeping with the expressions of opinion from the opinionati when nowwearetalking launched back in 2005, from congratulatory/welcoming through curious/cautious to dismissive, blogosphere commentary…
It’s that time again. BlogWorld & New Media Expo early registration rates are about to cut out on July 1st. BlogWorld & New Media Expo, held in Las Vegas, has been a highlight of each of the past two years for me. It is such a great gathering of people who are actively involved, or…
According to a new survey on business applications of social media, blogging is not old news, but actually looks set for a bright future. Although it suits some commentators to proclaim the demise of blogging, Josh Gordon in his report The Coming Change in Social Media Business Applications, says that blogging is shaping up, along…
This short list of basic rules for creating an effective About page has been prompted by my frustration with the number of blogs and other websites that either do not have an About page or, more commonly in my experience, do not put their About page to work effectively in the interests of their business….
If you are using blogging as part of your business, you will be as interested in knowing how to measure the success or otherwise of your blogging as you will of, say, your paid advertisements or other marketing activities. The question is, how? There is no shortage of tools and services to measure such things…
When I hear blogging experts say that anyone who is serious about blogging for business should be blogging at least once a day, I don’t know whether to be indignant or cringe. Indignant because I think it’s one of those rules or declarations that beg a lot of questions and should not be allowed to…