The Business category is used for posts which are about business, but generally not for those which are focused more on social media or coaching, many or all of which are also about business.
By way of a chance conversation after a Toastmasters meeting at which I was a guest the other night, I’ve found one way to share some information about social media in business without getting into lengthy and potentially confusing explanation. Namely to point people to a couple of videos of the amazing Gary Vaynerchuk, @garyvee…
This short list of basic rules for creating an effective About page has been prompted by my frustration with the number of blogs and other websites that either do not have an About page or, more commonly in my experience, do not put their About page to work effectively in the interests of their business….
I have to admit I have no idea how pervasive the online social networking site, Twitter, is in China, let alone its current relevance for doing business in China. This post is about one instance in which Twitter seems to have served a good business purpose – i.e. putting a couple of entrepreneurial people together,…
Like many others, presumably including most or all of his 397,080 other followers on Twitter, I’m a fan of Gary Vaynerchuk. I admire his hard-won success and am inspired not just by his passion (I’ve met my share of passionate dills in my time) but more by his amazing combination of passion for what he…
If you are using blogging as part of your business, you will be as interested in knowing how to measure the success or otherwise of your blogging as you will of, say, your paid advertisements or other marketing activities. The question is, how? There is no shortage of tools and services to measure such things…
As I mentioned in a previous post, I am working with some US colleagues on a proposal for a panel session on Boomers, for the October 2009 BlogWorld & New Media Expo. I’m also working with colleagues in China on projects to do with marketing to people there. I’m conscious all the time of the…