Social Profile: What Does ZoomInfo Say About You?

ZoomInfo has probably collected information about you and others who share your name: is what’s there accurate?

It was in the course of researching and authoring a book on LinkedIn for recruiting with my colleague Bill Vick that I first learned about the online business information service ZoomInfo. Why it came up at the time was that it was commonplace for the recruiting specialists we were interviewing to mention using ZoomInfo as one of the tools they used to find out about candidates.

Since then, when I have mentioned ZoomInfo during presentations, it usually seems to be only people with experience in recruiting who know about it.

What I found particularly interesting once I looked into ZoomInfo was the fact that, unlike sites such as LinkedIn where you need to join and then provide information about yourself, ZoomInfo does not wait for anyone to upload their own information and, as my experience and that of others attests, stores and displays information about people who do not even know of its existence.

In my non-technical parlance, it just scoops up information about people and displays it. If that is not of sufficient concern for someone in business that they would go and check out what is on ZoomInfo about them, I don’t know what would.

When I first looked, there were several “identities” under my name which were all, in fact, my own, mixed up with links about other people of the same name, such as the Herbalife guy, the playwright and the parish priest.

Claiming identity and editing the profile data

What I was able to do was to claim my own identity, consolidate the different links for under the one item and then edit the information. To do that I had to join ZoomInfo and supply credit card details. I was not charged anything at the time or since – it was from memory a “good faith” checking system. (Note: this is not a recommendation that you happily provide your credit card details: just sharing my experience.)

And today, in the process of bringing myself up to date on ZoomInfo, I realized that even the information I had provided to fill out my profile was out of date. So as I had registered previously I was able to go in and update my information and the picture of myself on the site.

Alert about alerts

One challenge I had in signing in to the ZoomInfo site was that I had the warning message: “There is a problem with this website’s security certificate” and a recommendation not to proceed. I chose to proceed and had no problems, but of course I am not recommending that. It does seem that the ZoomInfo site owners might have a problem there, as I had the warning on two separate browsers.

Have you checked out your profile on ZoomInfo? Have you edited it? Or were you put off by the warning message on the site’s security?

Des Walsh

Business coach and digital entrepreneur. With coach training from Coachville.com and its Graduate School of Coaching, and a founding member of the International Association of Coaching, Des has been coaching business owners and entrepreneurs for the past 20 years. Over the same period he has also been actively engaged in promoting the business opportunities of the digital economy. He is a certified Neurolinguistic Programming (NLP) coach, and a certified specialist in social media strategy and affiliate marketing.