What’s the Reading Age for Your Blog and Does that Matter?
Des Walsh
Business coach and digital entrepreneur. With coach training from Coachville.com and its Graduate School of Coaching, and a founding member of the International Association of Coaching, Des has been coaching business owners and entrepreneurs for the past 20 years. Over the same period he has also been actively engaged in promoting the business opportunities of the digital economy. He is a certified Neurolinguistic Programming (NLP) coach, and a certified specialist in social media strategy and affiliate marketing.
As a reader, I care less about the vocabulary level than I do the grammar and punctuation. Not that I’m a grammar expert, but it’s jarring to be sailing through an article only to discover it’s not been proofread or edited. It makes me wonder if the author really cares about the topic.
The aim of great communications is to have an idea understood and that means expressing thoughts clearly. The reading age of The Times in London (and other great newspapers) is also 12.
I’m with you on that, Susan. Both in not being a grammar expert, although I tend to know what’s appropriate usage, and in being irritated when the indications are that people either don’t know or just don’t care.
David, that’s well put. And thank you for that information about the practice of great newspapers – fascinating!