In finalizing a 6 part program on Social Media Business Strategy, I’m weighing whether to deliver via teleseminar or webinar

Having promised people for ages that I would provide a seminar series on social media strategy for business, I’ve finally put the content together and am ready to launch the program in September.

The question I’m addressing right now is whether it would be more effective to deliver the program primarily via teleseminar or webinar.

There are various options available, some free, some for a price.

When I started to consider this, it seemed fairly self-evident that, for a seminar on social media, using a webinar format would be the way to go. With a webinar you can illustrate your presentation more effectively by showing participants specific applications or sites in action.

I have no shortage of material to present in webinar format. Just wondering whether that is the right vehicle for the purpose.

What started me wondering about this was listening recently to a very successful teleseminar leader talking about the significant number of people who do not listen in live but to a recording later. My recollection is that it was/is by far the majority who do not listen to the presentation live.

My assumption is that, for those people were not in on the live event, it would be easier to download an audio version and listen to it later at a convenient time and place than to make time to watch the recorded webinar version.

I know it is technically possible to cut out the audio from a recorded video, but I don’t really know how effective that would be in terms of communicating the content of the event.

From my experience, both as presenter and participant or audience, a serious challenge arises with the webinar format insofar as different participants have different levels of learning and expertise. So for some the presentation is very fresh and may even be difficult to keep up with, whereas for others it goes too slowly and the participant becomes impatient or bored.

In live presentations, those of us who are experienced presenters are constantly monitoring the room and can tell from people’s reactions (puzzled, anxious, bored, restless) whether we are going too fast or too slow and adjust speed accordingly. In a webinar, it seems to me, you have to try and find a medium kind of pace and press on, hoping you have struck a reasonable balance.

Audio now, video later?

Another possibility I’ve been considering would be in a sense an amalgam of the audio and video formats. This would involve providing a teleseminar (audio alone) format and complementing that with a set of videos to illustrate specific items in the presentation where a visual display would be helpful.

An example of this would be that in the teleseminar I could talk about setting up profiles on LinkedIn and other social networking platforms, focusing on the key branding and communication issues. Then those participants who needed to be stepped through the processes, from the most basic signing up to the more advanced tweaking, could select from a set of videos and watch just the ones they needed, rather than having to work at a middle of the road pace on material either quite unfamiliar to them previously or quite old hat.

So I’m edging towards the teleconference + separate videos approach, although I am still somewhat open to persuasion to go for the webinar format. I could still provide supportive , explanatory videos on specific items, to complement the main webinar video.

As a leadup, I’m providing a free teleconference week after next, Wed Sept 8 5 pm PT and Thurs Sept 9, 2 pm PT (US times). For details and to register, see the box in the sidebar.

In the meantime, if you can shed some light on this question about teleseminar vs webinar, I would be most grateful.

Des Walsh

Business coach and digital entrepreneur. With coach training from Coachville.com and its Graduate School of Coaching, and a founding member of the International Association of Coaching, Des has been coaching business owners and entrepreneurs for the past 20 years. Over the same period he has also been actively engaged in promoting the business opportunities of the digital economy. He is a certified Neurolinguistic Programming (NLP) coach, and a certified specialist in social media strategy and affiliate marketing.