Social Media in the enterprise: speaking with Axel Schultze on Des Walsh & Friends

Axel Schultze, CEO of Xeequa and Social Media Academy, was my guest recently on my Des Walsh & Friends show on BlogTalkRadio.

The recorded session can be accessed via the player below or the link at the end of the post.

One of the early advocates, users and experts in the social media space, Axel recently initiated Social Business One, a community focused on how businesses are adopting social computing to engage with customers, improve employee productivity and create a competitive advantage.

As one of the Alpha users of LinkedIn, a beta user of Twitter and one of the first business executives on Facebook, Axel is a highly experienced user of social computing tools and a respected thought leader in the enterprise world.

In our discussion on BlogTalkRadio, Axel shared a number of insights about social media in the enterprise, especially from the perspective of “the way customers do things”, e.g. the way customers buy now, and the whole customer experience.

Some snippets:

• Social media – more a mindset than technology
• “Take the ‘media’ out of social media”
• There is a huge disconnect between the way people sell and the way people buy
• Existing sales tools are built around old processes – which does not help the salesperson achieve success – and what can be done about that

You can see Axel’s various locations on the social web at his XeeSM site.

(If the player above does not appear, use this link to hear the recording).

Des Walsh

Business coach and digital entrepreneur. With coach training from Coachville.com and its Graduate School of Coaching, and a founding member of the International Association of Coaching, Des has been coaching business owners and entrepreneurs for the past 20 years. Over the same period he has also been actively engaged in promoting the business opportunities of the digital economy. He is a certified Neurolinguistic Programming (NLP) coach, and a certified specialist in social media strategy and affiliate marketing.