Jeff Gilling, McCrindle Research: Interview

This interview with Jeff Gilling of McCrindle Research is another in the series of videos of brief interviews I conducted a couple of weeks ago at Enterprise 2.0 Executive Forum in Sydney.

Jeff is Director, Strategy and Research at McCrindle and explains that his company specializes in the analysis of social trends and how companies can use Web 2.0 technologies to engage with the younger generations who are more across the technologies.

One comment by Jeff, which I found fairly self-explanatory but at also quite tantalizing, was that the psychographics of different generations affect how they learn and the kind of decisions they make.

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Des Walsh

Business coach and digital entrepreneur. With coach training from Coachville.com and its Graduate School of Coaching, and a founding member of the International Association of Coaching, Des has been coaching business owners and entrepreneurs for the past 20 years. Over the same period he has also been actively engaged in promoting the business opportunities of the digital economy. He is a certified Neurolinguistic Programming (NLP) coach, and a certified specialist in social media strategy and affiliate marketing.