I think we can take it as read that any contemporary senior executive has at some point considered the possibility of his or her company having to deal with criticism, even a concerted campaign of criticism, online. It would be interesting to know whether many of those executives have taken that thought to the next

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When the dotcom bubble burst I did not have any suddenly worthless shares. But I was working on a great consultancy project, to do with using Web technology for music education. Ground-breaking, challenging. It was part of a million dollar sponsorship and while I was not up for the million, I was being paid well

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