Web Wednesday Guangzhou Presentation

Is there a rule of the universe that, when you are doing a presentation on a tech-related subject and/or to a group with lots of techies present, the technology will let you down, wholly or in part?

Last night’s presentation to the Web Wednesday event in Guangzhou, via Skype video, on social media and advertising, was looking somewhat threatened for a while. In spite of the system testing perfectly before the event got underway, once it was time for me to be on we had – from memory – three or four dropouts before we were able to settle into the presentation.

Eventually everything worked and I’ve been told today that the feedback from the event was good. I certainly enjoyed the experience!

The attendees were spared my slides, because it was not feasible at the venue to be able to show the slides and have me talking at the same time. I’m posting the slideshow here for the sake of anyone who might have liked to see them.

As with all my slide presentations these days, the aim is to provide some shared talking points, a few graphic illustrations and contact info for anyone who wants to follow up.

I hope the implicit narrative is clear enough. If there was one key point I wanted to make, it was Think Conversation (not “campaign”).

I’m Speaking at Web Wednesday, Guangzhou

Web Wednesday GuangzhouI’m speaking tomorrow night at the Web Wednesday mixer in Guangzhou, China. As I’ll be several thousand miles/kilometres from Guangzhou, my presence will be virtual.

No drinks for me.

The Web Wednesday events, informal monthly gatherings of interested digerati, were started in Hong Kong by Internet entrepreneur and Sinologist Napoleon Biggs,  who has been 20 years in China and Hong Kong.

There is also a Web Wednesday group in Singapore.

Web Wednesday Guangzhou is organized by my friend and colleague Professor Lonnie B. Hodge, CEO of CFM Ltd, another long term Asia hand and a very persuasive man: which goes some way to explaining how I could agree to do a presentation in a country and city so far away, without working out at the time just how this was to be achieved!

The topic for tomorrow night in Guangzhou is Advertising Alchemy.

The other speaker is Peter Burton, who is based in Hong Kong and has been in China for 12 years. He knows a lot about advertising.

Peter is currently Operations Director at digital marketing and adserving company Oriented Media and is a veteran of the internet. He is a co-founder of Activ8 (now Oriented Media). Before that he was a member of the start-up team for SpaceAsia Media, Asia’s first adserving network.

So just what’s my role expected to be in this forum on how to create gold via advertising? Well, I understand I’m going to be allowed to talk about how blogging and social media generally fit into or relate to the advertising mix.

Which is fine.

As the friends I still have will attest, I can talk about blogging and social media under ten feet of wet cement.

Fortunately the communication medium will be the more speaker-friendly Skype video. I’ve put some slides together but have no idea yet whether they can be shown as I speak. What I’m more interested in is engaging with issues that are important or simply of interest for the people attending the event.

There are thirty people confirmed already and I’m hoping to get some challenging questions, whether in the comments here, or on the event Facebook page or from the floor on the night.

Should be fun.