Yesterday, as part of this Social Media Tune Up series, I wrote about Twitter and shared some general thoughts about how Twitter fits into my business strategy. In this second post on the topic I focus on my approach to the whole business of following and being followed on Twitter. I emphasize that it’s my

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In the course of a couple of social occasions over the weekend just passed, I found myself endeavoring to explain the social networking platform Twitter and why I found it so interesting. It was a challenge. Because when you say something like “Well, Twitter is an online social networking platform which allows you to send

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