Getting a Handle on Social Personas at Social Media Club Sydney

August 30, 2009 By

smcsydI’m looking forward eagerly to the Social Media Club Sydney event planned for tomorrow night, 31st August.

What with that and attendance at the next day’s Future of Influence Summit, I expect my brain will be buzzing with new ideas and perspectives by the time I get home on Tuesday night.

There are two speakers for the Social Media Club (SMC) event: best selling author and marketing strategist David Meerman Scott and senior analyst for Forrester Research, Steven Noble.

I’m intrigued by the theme for the evening: “Understand social personas and stop wasting money and resources”. The theme is explicated somewhat in the blurb for the event, but I’m still intrigued, but also excited because I am absolutely sure these two speakers will be stimulating some serious thinking and discussion.

Tim Burrowes from the dynamic mUmbrella (“Everything under Australia’s media and marketing umbrella”) will be moderator and interviewer for the evening, with forum style Q & A. The event is designed for drinks & mingling before and after.

Unfortunately for anyone thinking of trying to book now, SMC Sydney has done it again and the event is “sold out” (i.e. it’s free, but full). On my count just now of those listed to attend, and if all who’ve registered were to come there will be at least 400 present. Mind you, as a Sydneysider born and bred, although no  longer living there, I’ve long held the view that a Sydneysider’s “Yes, I’ll be there” must always be understood to carry the unspoken qualification “…unless I get a better offer in the meantime”. But as previous events have had the House Full sign out, it clearly pays to book early, and fast, for SMCSyd events.

I’ll do my best to take some notes on the night and post something later in the week. No doubt others will be tweeting and blogging the event too and I’ll see if I can link to some of that info stream.

Filed Under: Events, Social Media, Social networking Tagged With: , , , ,

Influence: Summiting Simultaneously San Francisco, Sydney

August 29, 2009 By

foibadgeThinking about the Future of Influence Summit I’ll be attending in Sydney this coming week, and having an abiding interest in the derivation of words, I looked up “influence” in my Collins English Dictionary and was interested to see that although the meanings listed for the noun were not terribly helpful (e.g. “an effect of one person or thing on another”) the first meaning under vb. (tr.) “to persuade or induce” seemed to line up with the focus of the event.

The Summit’s theme is “influence is the future of media” and the website lists the key issues to be covered on the day as:

  • Influence as the new center of the marketing world
  • How influence drives content and publishing
  • The shape of the emerging reputation economy

Who will be speaking?

Back to the dictionary for a moment, I was interested also to see that the word “influence” derives from the 14th Century’s Medieval Latin influentia “emanation of power from the stars” (which those few remaining people who have studied Latin in bygone days will know is from the Latin influere to flow into, from fluere, to flow).

Narrowly astrological considerations and etymological divagations aside, I thought that was rather cool, given that the event organisers, Ross Dawson and Beth Etling of The Insight Exchange, do in fact have a stellar lineup of speakers for the day – an array of top influencers in their own right.

Venues and speakers divided by an ocean, linked by technology

Another very cool aspect of the event is that it will be held in both San Francisco (Aug 31) and Sydney (Sep 1), with simultaneous sessions linked across the Pacific by video.

Ross delivers a new framework

I’m also pleased to see that Insight Exchange Chairman Ross Dawson is continuing his practice of enhancing his events with a graphic “framework” illustration of the theme of the day, as here in his new Landscape of Influence framework image, depicting key features of the landscape:

  • driving forces
  • influencers
  • influence mechanisms
  • influence aggregators
  • influence networks

The framework is issued as a beta, with comments for improvements invited.

Reporting from the Summit

I’m planning to do report live from the Sydney part of the Future of Influence Summit on the day via Twitter (hashtag is #foi09) and, if I can get sufficiently organised in time, via Coveritlive. It would be neat if someone attending in San Francisco wanted to be a co-producer on a Coveritlive stream: if that’s you, please let me know via the comments here or the Contact page on this site.

Note: the September 1 date on the CoveritLive alert box above is the Sydney date – in San Francisco it will still be August 31.

I’m also hoping to grab a few instant interviews with speakers, to post here in days following the event.

(Update: as it happened, I was not able to used Coveritlive because of Internet connectivity problems on the day.)

Filed Under: Business, Events, Social Media, Web 2.0 Tagged With: , , , , ,

Ross Dawson, Future Exploration Network: Interview

March 21, 2009 By

To wrap up from the various interviews with speakers and workshop facilitators I’ve been posting here from the recent Enterprise 2.0 Executive Forum, I’m pleased to be able to post this interview with the event’s instigator, impresario, convenor and chairman of proceedings, Ross Dawson, CEO of Future Exploration Network.

This interview was done just after the formalities concluded for the day.

At the event blog, Ross has reported in detail on coverage of the event. A few key posts are:

Presentations at Enterprise 2.0 Executive Forum – part 1

Presentations at Enterprise 2.0 Executive Forum – part 2

Presentations at Enterprise 2.0 Executive Forum – part 3

Several slide presentations from the day are embedded on the site and there are links to others.

There is also a post summarizing the Future Exploration Network report released on the day, Implementing Enterprise 2.0. I hope to get around to doing a review of the report here soon. My immediate reaction on a first, admittedly quick read was that this report will be a boon for many executives, consultants and others working in the Enterprise 2.0 space. I certainly intend to put my copy to good use!

Filed Under: Business, Enterprise 2.0, Social Media, Web 2.0 Tagged With: , , , , ,

Jenny Williams, ideagarden: Interview

March 18, 2009 By

One of the several speakers I was pleased to be able to interview at the recent Enterprise 2.0 Executive Forum was Jenny Williams, founder and Managing Partner of ideagarden.

With a most impressive record of achievement in marketing, especially from the digital and direct marketing perspectives, Jenny and her colleagues at ideagarden specialise in helping companies going through major transformation. They do this through education, facilitation and what they term collaborative strategic planning.

Jenny lists some key themes emerging from the day’s presentations around Enterprise 2.0:

  • openness
  • transparency
  • speed
  • using existing environments rather than building something new

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Filed Under: Enterprise 2.0, Social Media, Web 2.0 Tagged With: , , , , , ,

Jeff Gilling, McCrindle Research: Interview

March 17, 2009 By

This interview with Jeff Gilling of McCrindle Research is another in the series of videos of brief interviews I conducted a couple of weeks ago at Enterprise 2.0 Executive Forum in Sydney.

Jeff is Director, Strategy and Research at McCrindle and explains that his company specializes in the analysis of social trends and how companies can use Web 2.0 technologies to engage with the younger generations who are more across the technologies.

One comment by Jeff, which I found fairly self-explanatory but at also quite tantalizing, was that the psychographics of different generations affect how they learn and the kind of decisions they make.

McCrindle,Jeff Gilling,Enterprise 2.0,E2EF,Sydney,Australia,Gen Y,social media

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Filed Under: China, Enterprise 2.0, Social Media, Web 2.0 Tagged With: , , , ,
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