One of the most important factors in developing a social media strategy, for businesses large and small, is culture. It is also one of the factors most easily overlooked. So to make sure it’s not overlooked in my free, 12 month Social Media Webinars 2011 series, I’m making business culture and social media the focus

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A case study showing why it is necessary to plan for social media success before it arrives It was a pleasant enough gathering of local business people, with ample servings of tasty food and drink provided by the evening’s sponsors, lots of groups in animated chat, so I was not prepared for the rather testy

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(Update: as this post has been consistently the most visited on this site for the past two years, I felt an update was in order – overdue even. See Simple Template for Social Media Strategy: Update – posted November 30, 2009)