When I accepted the invitation to keynote the Hillross Annual Conference 2012 in Canberra, Australia, focusing on practical strategies for social media, I was pretty sure that one of my main challenges would be finding examples of successful engagement via social media by financial advisers. Part of the problem is that financial advisers operate in
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I keep telling myself I won’t do it again, but there I was yesterday, having another fundamentally frustrating conversation about social media with a Baby Boomer business owner who did not really want to listen. It started with his making a polite enquiry about what I “did” by way of business and – once I
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Lately I’ve been wondering just how much or how little I should be talking, with clients and with groups I present to, about the still relatively new but in many ways quite fascinating service, Google Plus. The company calls this the Google+ Project and explains it as “real life sharing, re-thought for the web”. Ambitious
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One of the most important factors in developing a social media strategy, for businesses large and small, is culture. It is also one of the factors most easily overlooked. So to make sure it’s not overlooked in my free, 12 month Social Media Webinars 2011 series, I’m making business culture and social media the focus
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How and why I became tradeable Just in case you haven’t caught up with the Empire Avenue phenomenon and don’t know what it is or does, here is the self-description from the site: Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new
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