Best Job in the World Campaign Story at Social Media Club Brisbane

March 15, 2010 By

Tourism Queensland’s Chris Chambers and Sarah Whyte at Social Media Club Brisbane

Social Media Club BrisbaneI’m looking forward to the first meeting for the year of Social Media Club Brisbane, especially as it will feature an “inside story” briefing on Tourism Queensland’s hugely successful Best Job in the World campaign, promoting the islands of the Great Barrier Reef.

Our special guest speakers for the evening event will be Chris Chambers, Director of Digital Marketing at Tourism Queensland (TQ) and his colleague Sarah Whyte, Marketing Manager, Digital at TQ.

Widely considered as the most successful tourism campaign in the world, the campaign for the islands of the Great Barrier Reef catapulted global tourism marketing into a whole new realm. It has already spawned a host of copycat campaigns and netted several national and international awards including 8 awards in the prestigious Cannes Lions International Advertising Festival.

Social Media Club events are designed to share the latest information and ideas on social media: SMC motto is “If you get it, share it”. Social Media Club Brisbane (SMCB) is one of 95 active local chapters worldwide and was the first SMC established in Australia.

SMCB is supported by sponsors Social.2.CRM and Radian6 and a volunteer event coordination group.

Event details: Tuesday, March 30, 2010, at 6 pm for a 6.30 pm start – at Indooroopilly Golf Club (View Map). Admission free of charge.

See the full social media release on PitchEngine here.

Twitter handle is @smcb

RSVP here.

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Social Media Club Brisbane is Growing

November 4, 2008 By

Back in March this year, I asked the question “Is Brisbane ready for a Social Media Club?”.

The answer proved to be in the affirmative. We had a preliminary gathering of interested people and then launched Social Media Club Brisbane on July 11th.

I take responsibility for the fact that in the enthusiasm of the moment we did not have an agreed plan for next steps. So until a couple of weeks ago nothing much happened.

Then we were able at short notice to put together an informal meetup at the State Library to get some indication of where we were at and where we were going.

At the same time, so as to facilitate communication, I set up a Social Media Club Brisbane group on Facebook , which has already proved to be very helpful. Without any fanfare, the group there has now grown to 74 and I believe it will at least double once the word gets out and we are having more regular gatherings.

Membership of the group is currently by invitation or with the approval of one of the administrators. We are not being restrictive but, until the details of how we are going to operate are articulated, we need to have it so that people apply or are invited.

Social Media Club Brisbane Facebook group

There is a lot of background on Social Media Clubs at the main blog site and on the Social Media Club wiki.

For SMC Brisbane we now have a TWitter hashtag #smcb (go to http://search.twitter.com and enter smcb in the search box).

A computer crash some time ago meant that I lost some of the addresses of people who wanted to be kept informed about the development of SMC Brisbane, so if you or anyone you know is wondering why I haven’t been in touch, that is probably the explanation. Please hook up with us again, either by leaving a message on the Contact page on this site, or applying to join the group on Facebook.

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