PitchEngine for Australia and New Zealand

The main news for my company and me in the past week was the announcement of my appointment as social media release PitchEngine’s Manager for Australia and New Zealand. The announcement was, of course, via a PitchEngine social media release. A feature of the...

PR People Reach Out to Bloggers, Sans Blog

Here’s a challenge for some PR folks: they have figured out that their interests and their clients might be better served if they could get their story picked up by bloggers they are not bloggers themselves so they just send stuff to bloggers the way they send...