The main news for my company and me in the past week was the announcement of my appointment as social media release PitchEngine’s Manager for Australia and New Zealand. The announcement was, of course, via a PitchEngine social media release. A feature of the release is that it came not from PitchEngine HQ in the

Read more →

This short list of basic rules for creating an effective About page has been prompted by my frustration with the number of blogs and other websites that either do not have an About page or, more commonly in my experience, do not put their About page to work effectively in the interests of their business.

Read more →

Here’s a challenge for some PR folks: they have figured out that their interests and their clients might be better served if they could get their story picked up by bloggers they are not bloggers themselves so they just send stuff to bloggers the way they send stuff to mainstream journos their story doesn’t get

Read more →