Getting on the Bus with Zeusvision

On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business,...
Email Frequency – How Many Emails is Too Many?

Email Frequency – How Many Emails is Too Many?

Email overload is no joke I understand email overload and if I were better organised I would probably unsubscribe from more lists than I actually do. Or maybe it’s that feeling of not wanting to risk missing out! But as I’m not opening a lot of those...

I Think I’m Over Creating Microsites

Why using microsites for specific campaigns might not be a smart idea For a long time now I’ve thought that for a new product, service or campaign it could make sense to create a microsite with its own unique domain name. I thought it would be good for search...