Why using microsites for specific campaigns might not be a smart idea For a long time now I’ve thought that for a new product, service or campaign it could make sense to create a microsite with its own unique domain name. I thought it would be good for search engine optimization (SEO) and marketing generally.

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This short list of basic rules for creating an effective About page has been prompted by my frustration with the number of blogs and other websites that either do not have an About page or, more commonly in my experience, do not put their About page to work effectively in the interests of their business.

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A couple of weeks ago I signed up to do a course on thought leadership. The course is for participants to learn the Thought Leadership Marketing Methodology (R), developed by Larry Genkin and taught by him to Fortune 500 companies, including eBay, American Express and Alcatel. To be very frank, I’m still trying to figure

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