6 Basic Mistakes With LinkedIn Company Pages

6 Basic Mistakes With LinkedIn Company Pages

You probably know, although many don’t, that with LinkedIn, as well as having a Professional Profile page you can also have a Company page. You don’t actually have to own a company – as in a Pty Ltd, or Inc., or LLC etc., – to set up a “Company” page. A...
Are You Making This Basic LinkedIn Mistake?

Are You Making This Basic LinkedIn Mistake?

Are you making the mistake of having a LinkedIn network mainly made up of friends, colleagues, and industry peers? It’s easy enough to do. It’s the path of least resistance. But it’s not smart. Because building a LinkedIn network exclusively or...
Who Sees Your Blog Posts on LinkedIn?

Who Sees Your Blog Posts on LinkedIn?

A client asked the other day, “Who actually sees what I post on the LinkedIn publishing platform?” This was referring to the blog posts we can now publish directly on LinkedIn, as distinct from updates we might post with links to blog posts on our own...