If you are using blogging as part of your business, you will be as interested in knowing how to measure the success or otherwise of your blogging as you will of, say, your paid advertisements or other marketing activities. The question is, how? There is no shortage of tools and services to measure such things

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I was speaking the other day to a colleague about how blogging and social media generally had helped me build my business. He asked how long it had taken for me to get the results I have now. When I told him it had taken four years or a bit more, he went silent. We

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