Charlene Li and Josh Bernoff, top researchers at Forrester Research, are clearly on a winner with their forthcoming book on social media, Groundswell: Winning in a World Transformed by Social Technologies On the Groundswell blog you can read the Table of Contents and download a fifteen page excerpt. The promise the book’s promotion on Amazon

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(Update: as this post has been consistently the most visited on this site for the past two years, I felt an update was in order – overdue even. See Simple Template for Social Media Strategy: Update – posted November 30, 2009)