Is LinkedIn Too Busy with Big Deals to Respond to Members?

LinkedIn logo I can remember a time not so long ago when LinkedIn executives and staff were really good about responding to questions and even criticism. Co-founder and sometime VP at LinkedIn Konstantin Guericke used to put an enormous effort into communicating with members on LinkedIn-related groups of which I’ve been a member, including the one of which I’m a moderator, LinkedIn Bloggers. Mario Sundar, whose current title at LinkedIn is Community Evangelist, was another who would respond quickly and thoughtfully.

Seems like those days are gone. At least if my experience and that of a couple of my colleagues is anything to go by.

What prompted these reflections and this post was a message yesterday on Twitter (a “tweet”) by @jowyang, a.k.a. Senior Analyst, Social Computing at Forrester Research, Jeremiah Owyang, drawing attention to LinkedIn’s latest coup in hooking up with CNBC, “enabling users to share and discuss news with their professional networks”.

I commented with my own tweet: great to see LinkedIn making high level deals – pity their staff don’t feel any need to respond to emails any more.

dwtweet4sept08

I hadn’t intended to start a discussion. Just venting, sounding off, as I had recently had a personal experience of what others had told me about not getting responses to communications with LinkedIn.

But Jeremiah replied to my tweet with another of his, as follows: my friend @mariosundar is the Community Manager at LinkedIn, have you talked to him.

jowyangtweet1

That’s when it got tricky.

Because the direct answer would have been, Erm, no, I haven’t talked to Mario, Jeremiah, but interesting that you should mention him because he’s one of the people who hasn’t replied to emails.

Now I do recognize that emails can go astray.

But I had emailed Mario because I had not had a reply from Kay Luo, Senior Director of Corporate Communications and Buzz Marketing at LinkedIn, whom I had emailed at the suggestion of my colleague Bill Vick, about an issue which he and I thought would have been of interest to LinkedIn.

So I’m talking about two emails, one to Kay Luo and one to Mario Sundar.

This was a month ago. No response, not even a form acknowledgement, from either.

A couple of people have encouraged me to blog about the situation. I was reluctant at first, but on reflection I decided maybe by airing the problem there was a chance, slim perhaps but nevertheless a chance, that LinkedIn could lift its game in the member relations department.

Bear in mind I had not emailed LinkedIn as a newbie member asking some question that could have been resolved by checking out the LinkedIn web site. Although I believe that there should be a system in place for even the newest newbie to get some form of response, even an automatically generated one.

LinkedIn for Recruiting book by Bill Vick & Des Walsh No, what I was writing about was to get official clarification about the different kinds of membership LinkedIn offers, so that the update of the book LinkedIn for Recruiting, of which I am co-author with Bill Vick, could be as accurate as possible.

Why did I need clarification? Because the LinkedIn web site is simply confusing on the subject of types of membership.

In the original, current edition of LinkedIn for Recruiting, which was exhaustively vetted (more than once) by LinkedIn, we listed four types of membership:

  • Personal (free)
  • Business
  • Business Plus and
  • Business Pro.

Working on the update, I found on the LinkedIn site a chart for comparing account types,  which compares Business, Business Plus and Corporate Services (the last-mentioned did not exist at the time the book was published originally :

LinkedIn Account Type comparison

So what had happened to the Pro account type?

Well, evidently it had not gone away, because under “Account & Settings” on my Linkedin home page I was able to pull up another chart with membership types, still showing a Pro account as an option.

LinkedIn Account Options table

Note also that neither of those tables lists Personal Plus ($60 a year) which I have.

So was this something you think I might have expected at least something along the lines of “thanks for bringing that to our attention, we’ll get back to you soon”? In fact, wasn’t this something that someone would feel concerned enough about to investigate and take some action so as to clear up the apparent anomaly?

You would have thought, wouldn’t you?

Maybe they’ve done something.  But they haven’t told me. Haven’t, as I say, even acknowledged that I wrote.

Not a dicky bird, not a peep.

So is it LinkedIn policy not to reply to emails? Is it that people are just too busy with new mega-deals? Is there something wrong with their email system?

Anyone?

Why I Find Alltop Social Media Useful

Yesterday on Thinking Home Business I wrote about the new web content aggregator site Alltop and observed that it is an excellent resource for anyone who wants to get a quick, interesting overview of current online coverage of their favorite topic. That post was focused on the Small Business category on Alltop.

This deswalsh.com site is listed in the Social Media section of Alltop.

Alltop Social Media

One commenter on my post yesterday asked why I would not just use a feed reader. My reply was that it was a case of complementarity, not either/or.

The feeds on my reader (or rather, readers) are chosen by me. That’s an advantage, in that I can avoid having information coming in that is of no interest, or an unproductive distraction. It’s also a drawback, because I know that:

  • there are lots of sites I don’t know about, or don’t know enough about, to automatically include them in my feed reader
  • life would be truly dull if there were no surprises

The selection of sites featured on Alltop is made by others. So I get to be better informed than if I were left to my own reader-stuffing devices and I get to be more entertained than if I had to be solely responsible for surprising myself.

To be honest, initially I had been a bit wary of the site after reading Jeremiah Owyang’s contentious – and contested – post, in which he labeled the Alltop project a “gimmick site with marketing flair”.

And Community Guy Jake McKee has an interesting point when he argues that Alltop, with its lack of login, RSS and commenting, could be called an “anti-social media site“.

Jake also says that Alltop is “fast, focused and useful”. I agree. And, also like Jake, I am happy to have my site included. Thanks Guy.

Conversation of the Social Mediasphere Free Webinar

On January 31st, 12.30 pm to 1.30 pm EST (US), Dow Jones is hosting a complimentary webinar with the topic Latest Trend in Social Media: How to Listen Effectively and Engage in the Conversation. Featured is Jeremiah Owyang, Senior Analyst at Forrester Research, who will be presenting with Glen Fanning, Dow Jones’ Product Development Manager.

One of the reasons regularly advanced for companies to blog is so that they can listen to and participate in the “conversation of the blogosphere”. But it’s not just blogs any more (if ever it was): the wider conversation, of the social mediasphere, has to be attended to by any company that intends to maintain and improve its position in the market.

And for many companies there are planning and management issues for the deployment of social media across the enterprise, both for internal communication and for public-facing communication.

As Jeremiah points out, it’s about social media measurement. And Dow Jones evidently has some cool text-mining and visualization technologies to help interpret what is happening.

Jeremiah is one person who is up-to-the-minute on these developments and with his access to the latest research, together with his extensive networking, has a highly informed take on where things are heading in the social media space.

An event not to be missed. Well, not by anyone who is on deck at that hour, which unfortunately in my part of the world is 3.30 am. I’m hoping Jeremiah can use his influence to get Dow Jones to do a recording of the webinar and make it available for us Antipodeans, not to mention the folks in China, Japan, Malaysia, Indonesia, New Zealand, Korea…, to take in at a civilized hour.

Details of the topic, date and time, and registration form, are at this site.

Simple Template for Social Media Strategy

(Update: as this post has been consistently the most visited on this site for the past two years, I felt an update was in order – overdue even. See Simple Template for Social Media Strategy: Update - posted November 30, 2009)

There are sayings that refer ironically to the fact that we can have a business dedicated to meeting other people's needs but fail to use our own skills or resources to meet our own needs.

"The plumber's house always leaks." "The cobbler's children go barefoot."

For me, it's strategy.

I love thinking strategically. Working through the SWOT analysis, envisaging worst case scenarios, developing training systems to meet needs identified in a skills gap analysis, identifying the resources needs and the priorities and the sequencing. Love it.

And I love helping others to think strategically.

I've done a lot of it, both the strategy development and the coaching of others to think strategically. It has advanced my career and earned me a not insignificant amount of money over the years.

Except when it comes to my own business. Then it's a challenge.

Because I'm also an enthusiast. And when I think I have a great idea or a great opportunity, I feel I want to dive in and do whatever seems like a good thing to do right now, rather than to stand back and do the strategic analysis and planning I recommend to and do for others.

To be a bit more precise, it's not that I don't think at all strategically about my own business. More that I don't always do the systematic thinking through and documenting that I do when being paid by others to do that for their businesses.

Case in point. Right now I'm working on setting up a new podcast show to focus on social media in the enterprise. I have plenty of material, a lot of good people I'm hoping will accept an invitation to be interviewed, a name, a registered domain, and enough knowledge, technology and skills to get started.

So I've actually done a lot of the thinking. What I don't have is a written strategy. A half-done mind map doesn't count.

Twitbin buttonSo it was very timely this morning that I glanced at my Twitbin and saw that Jeremiah Owyang, Senior Analyst at Forrester, had provided there a link to a blog post by his colleague Josh Bernoff. The POST Method: a systematic approach to social strategy provides a neat framework for developing a strategy for any social media initiative.

As indicated by the blog post title, the strategy has an acronym, POST, standing for People, Objectives, Strategy, Technology.

People: assess your customer’s social activities

Objectives: decide what you want to accomplish

Strategy: plan for how relationships with customers will change

Technology: decide what social technologies to use

The approach looks simple, but reading through the explanation and thinking about my own experience in developing articulated strategies, I can see it’s roll-up-the-sleeves stuff. Some non-trivial thinking about to be activated.

The POST system, it is explained, is at the heart of the forthcoming book by Josh Bernoff and his colleague Charlene Li, Groundswell: Winning in a World Transformed by Social Technologies

I guess I won’t now be launching the new podcast site today. But when it is launched there will be a strategy in place. Which should in turn help with measurement.

Of course, if I’m to be rigorous in my strategizing, I have to be open to the possibility that a podcast show might not be what I want or need right now. Possible, but I do believe I’ve thought that through enough to press ahead on setting it up. It’s really a backtracking, checking and documenting process I have in mind, rather than re-thinking completely or starting from scratch.

What I’m confident I’ll get greater clarity on, through this process, is how what I’m about to do can be tweaked to meet my objectives better, faster, more economically.

I’m open to suggestions about what I might be missing here.

Facebook as Ready-Made Social Media Marketing Platform

I have to admit that until sometime early last week I was a Facebook skeptic, at least as far as being willing to recommend incorporating Facebook into a business strategy. But I have great respect for the people behind the Web Community Forum who had organized a Facebook-focused event in Seattle to take place over the past couple of days.

I knew that web and social media strategist and Forrester Senior Analyst Jeremiah Owyang was delivering the keynote, although I hadn’t actually focused on the topic.

But I sat up and took notice when I read the blog post Seattle Facebook Conference: Main Room Sold Out, Overflow Room Available

And now that Jeremiah has published the slides from his presentation – as below – I’m more than interested. I’m excited.

Because Jeremiah has shown, with supporting data and persuasive argument, why business large and small should move now to take advantage of the brand building and marketing opportunities offered by Facebook.

He does not gloss over the problems – or challenges, if you will – in using Facebook for business. He situates them in a bigger picture of opportunity.

I’m not a great slideshow fan but this one certainly got my attention. So much information, so many great suggestions. I believe this is a “take it to the bank” production.

 

SlideShare | View | Upload your own

As Jeremiah acknowledges in his post on the subject, Ariel at Electrolicious has detailed bullet point notes of the presentation. Although she says that now J O has published his slides the notes are superfluous, I found it useful to read through them.

Jeremiah mentions also that Teresa Valdez Klein put up lots of tweets (on Twitter) on the presentation (I had to tab back to about p16 on Dec 8 to get to the start of her tweets about this presentation). Teresa’s tweets give some of the color that is not evident from the slides, so if you are into color, check it out. But the one tweet of Teresa’s I enjoyed reading particularly was this one from 08:27 AM December 05, 2007 :

a lot of people are walking in late here. @jowyang‘s presentation will be videoed, so if you missed something, you’ll have another chance

So that will give us the audio to go with the slides.

PS: if you have a challenge with playing the slideshow on Mozilla Firefox – as I did – try Internet Explorer, which worked for me.