How many friends do you have? Or should I ask, rather, “How many ‘friends’ do you have?” Any newcomer to the world of online social networking, especially anyone of the digital immigrant generations, could be forgiven for becoming confused about the terminology of “friends” and – the new verb courtesy of the social networking phenomenon

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I was speaking the other day to a colleague about how blogging and social media generally had helped me build my business. He asked how long it had taken for me to get the results I have now. When I told him it had taken four years or a bit more, he went silent. We

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