Steven Noble, Forrester Research: Interview

One of the best things to happen last year for research on social media in my part of the world – i.e. Australasia and more broadly the Asia-Pacific – was the Forrester Research appointment of Steven Noble as a Senior Analyst. As well as being a very clear...
Groundswell and Social Media in the Global Economy

Groundswell and Social Media in the Global Economy

Charlene Li and Josh Bernoff, top researchers at Forrester Research, are clearly on a winner with their forthcoming book on social media, Groundswell: Winning in a World Transformed by Social Technologies On the Groundswell blog you can read the Table of Contents and...