Steven Noble, Forrester Research: Interview

One of the best things to happen last year for research on social media in my part of the world – i.e. Australasia and more broadly the Asia-Pacific – was the Forrester Research appointment of Steven Noble as a Senior Analyst. As well as being a very clear...

Groundswell and Social Media in the Global Economy

Charlene Li and Josh Bernoff, top researchers at Forrester Research, are clearly on a winner with their forthcoming book on social media, Groundswell: Winning in a World Transformed by Social Technologies On the Groundswell blog you can read the Table of Contents and...