Ross Dawson, Future Exploration Network: Interview

March 21, 2009 By

To wrap up from the various interviews with speakers and workshop facilitators I’ve been posting here from the recent Enterprise 2.0 Executive Forum, I’m pleased to be able to post this interview with the event’s instigator, impresario, convenor and chairman of proceedings, Ross Dawson, CEO of Future Exploration Network.

This interview was done just after the formalities concluded for the day.

At the event blog, Ross has reported in detail on coverage of the event. A few key posts are:

Presentations at Enterprise 2.0 Executive Forum – part 1

Presentations at Enterprise 2.0 Executive Forum – part 2

Presentations at Enterprise 2.0 Executive Forum – part 3

Several slide presentations from the day are embedded on the site and there are links to others.

There is also a post summarizing the Future Exploration Network report released on the day, Implementing Enterprise 2.0. I hope to get around to doing a review of the report here soon. My immediate reaction on a first, admittedly quick read was that this report will be a boon for many executives, consultants and others working in the Enterprise 2.0 space. I certainly intend to put my copy to good use!

Filed Under: Business, Enterprise 2.0, Social Media, Web 2.0 Tagged With: , , , , ,

Stephen Collins, acidlabs.org: Interview

March 20, 2009 By

This interview with Stephen Collins, CEO of acidlabs.org, at the end of the day’s proceedings at Enterprise 2.0 Executive Forum in Sydney on Feb 24 is like a good espresso – strong and short. It’s strong because of the clarity and focus of Steve’s observations. It’s short because the batteries on the Flip camera ran out! :(

I had thought of not posting it because it finishes rather abruptly. Then I decided that would be a waste of the valuable comments Steve provides on the state of the Enterprise 2.0 nation in Australia right now, drawing on the day’s presentations.

And it is a positive picture, for example in that, as Steve mentions, we now have some real case studies, with real stories of execution, from Australia. I concur: so good not to have to rely solely on overseas case studies to tell the story and help make the business case.

Steve comments approvingly that one of the key messages through the day was that getting Web 2.0 adopted effectively is “all about people’s problems long before it is about technology problems”.

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Steven Noble, Forrester Research: Interview

March 19, 2009 By

One of the best things to happen last year for research on social media in my part of the world – i.e. Australasia and more broadly the Asia-Pacific – was the Forrester Research appointment of Steven Noble as a Senior Analyst. As well as being a very clear and disciplined thinker, Steve is a blogger – both as one of the worldwide group of bloggers, authoring his Elbow Grease blog at his former place of employ, Hill & Knowlton, and on a personal level where he blogged and blogs about his neighbourhood in Sydney’s once seriously tough and now rather more upmarket inner western suburb of Chippendale.

In this short interview at the end of the day’s formal phase at Enterprise 2.0 Executive Forum Steve opens by commenting that he thinks he is talking to HAL (so now my Flip camera has a new name).

In more serious vein he observes that a must-view item from the day’s proceedings is the slide deck from the presentation, Creating Business Value from Emerging Technologies, by David Backley, General Manager Applications Development and Maintenance at Westpac, one of Australia’s “Big Four” banks – the presentation was titled .

Steve says social media will “continue to boom across Asia”, but for different reasons in different markets, mentioning specifically India, Australia and China.

Some Web 2.0 related points Steve makes on China:

  • rapid urbanisation of the population
  • more people online in China than in the US (not new information, but worth the reminder)
  • 40% of online adults in metropolitan China are content creators, publishing regularly
  • marketers are responding to that!
Filed Under: Business, China, Enterprise 2.0, Social Media, Social networking, Web 2.0 Tagged With: , , , , , ,

Jenny Williams, ideagarden: Interview

March 18, 2009 By

One of the several speakers I was pleased to be able to interview at the recent Enterprise 2.0 Executive Forum was Jenny Williams, founder and Managing Partner of ideagarden.

With a most impressive record of achievement in marketing, especially from the digital and direct marketing perspectives, Jenny and her colleagues at ideagarden specialise in helping companies going through major transformation. They do this through education, facilitation and what they term collaborative strategic planning.

Jenny lists some key themes emerging from the day’s presentations around Enterprise 2.0:

  • openness
  • transparency
  • speed
  • using existing environments rather than building something new

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Jeff Gilling, McCrindle Research: Interview

March 17, 2009 By

This interview with Jeff Gilling of McCrindle Research is another in the series of videos of brief interviews I conducted a couple of weeks ago at Enterprise 2.0 Executive Forum in Sydney.

Jeff is Director, Strategy and Research at McCrindle and explains that his company specializes in the analysis of social trends and how companies can use Web 2.0 technologies to engage with the younger generations who are more across the technologies.

One comment by Jeff, which I found fairly self-explanatory but at also quite tantalizing, was that the psychographics of different generations affect how they learn and the kind of decisions they make.

McCrindle,Jeff Gilling,Enterprise 2.0,E2EF,Sydney,Australia,Gen Y,social media

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Filed Under: China, Enterprise 2.0, Social Media, Web 2.0 Tagged With: , , , ,
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