Telstra, Australia’s still-dominant telco, yesterday shut down its corporate blogging site nowwearetalking.com.au CEO David Thodey’s letter announcing the shutdown promised “Telstra will launch a new corporate blogging website later this year”. In keeping with the expressions of opinion from the opinionati when nowwearetalking launched back in 2005, from congratulatory/welcoming through curious/cautious to dismissive, blogosphere commentary

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One of the first names that comes up when anyone talks about corporate blogging is that of General Motors VP Bob Lutz. His use of the GM FastLane blog is a standard reference for how a corporate executive might make effective use of blogging. Lutz gets not one but ten references in Debbie Weil’s The

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