PR People Reach Out to Bloggers, Sans Blog

Here’s a challenge for some PR folks: they have figured out that their interests and their clients might be better served if they could get their story picked up by bloggers they are not bloggers themselves so they just send stuff to bloggers the way they send...
Communicating Successfully in Corporate America

Communicating Successfully in Corporate America

Reading the book “Communicating the American Way: A Guide to Business Communications in the U.S.” helped me, finally, to understand why a comment I made many years ago at a meeting in the US did not go down at all well with my American hosts. I was one of...