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Archive for Business

Boomer Business Owner Challenge – Emotional Resistance to Social Media

I keep telling myself I won’t do it again, but there I was yesterday, having another fundamentally frustrating conversation about social media with a Baby Boomer business owner who did not really want to listen. It started with his making a polite enquiry about what I “did” by way of business and – once I

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Should Google Plus be Part of Your Social Media Strategy?

Lately I’ve been wondering just how much or how little I should be talking, with clients and with groups I present to, about the still relatively new but in many ways quite fascinating service, Google Plus. The company calls this the Google+ Project and explains it as “real life sharing, re-thought for the web”. Ambitious

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Why Some Companies are Wary of Investing in Strategic Social Media Engagement

Today, as part of my current course with the Social Media Academy, I’ve been working an exercise to develop a concept and framework for a consultancy business in the field of social media. In line with how the assignment was set, the first thing I did was to endeavor to define the problem my business

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Launching Free Social Media Roadmap Webinars

I don’t know if this is an ideal time to launch my long thought-about series of free, monthly webinars on social media. But I believe it’s a good time. (Note: a week after this post was written, a trademark was issued for the words “Social Media Roadmap” and this was drawn to my attention in

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Social Media Tune up: Twitter Part 1

This post about Twitter is the first on a specific social media platform promised in my Social Media Tune Up post last month. Different Twitter users have different reasons for being on Twitter and different ways of behaving there. Why I am there and how I use Twitter may be quite different from why you

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