Boomer Business Owner Challenge – Emotional Resistance to Social Media

I keep telling myself I won’t do it again, but there I was yesterday, having another fundamentally frustrating conversation about social media with a Baby Boomer business owner who did not really want to listen. It started with his making a polite enquiry about what I “did” by way of business and – once I…

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Does it Make Sense to Talk About “Baby Boomers” in China?

As I mentioned in a previous post, I am working with some US colleagues on a proposal for a panel session on Boomers, for the October 2009 BlogWorld & New Media Expo. I’m also working with colleagues in China on projects to do with marketing to people there. I’m conscious all the time of the…