When I accepted the invitation to keynote the Hillross Annual Conference 2012 in Canberra, Australia, focusing on practical strategies for social media, I was pretty sure that one of my main challenges would be finding examples of successful engagement via social media by financial advisers. Part of the problem is that financial advisers operate in
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Telstra, Australia’s still-dominant telco, yesterday shut down its corporate blogging site nowwearetalking.com.au CEO David Thodey’s letter announcing the shutdown promised “Telstra will launch a new corporate blogging website later this year”. In keeping with the expressions of opinion from the opinionati when nowwearetalking launched back in 2005, from congratulatory/welcoming through curious/cautious to dismissive, blogosphere commentary
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As regular readers and subscribers will know, one of the things I do these days is look after the Australia and New Zealand market for social media release platform PitchEngine. Some exciting news for me this week on the PitchEngine front, with particularly practical implications for the many Australian and NZ companies marketing into China
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The main news for my company and me in the past week was the announcement of my appointment as social media release PitchEngine’s Manager for Australia and New Zealand. The announcement was, of course, via a PitchEngine social media release. A feature of the release is that it came not from PitchEngine HQ in the
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