This page is the jump-off point, anchor or basecamp (choose your metaphor) for various items on this site about social media, including:
- defining social media
- social media webinars and other programs and services
- recommended resources, including books
If you can’t find what you are looking for, please let me know via the Contact page and I’ll get back to you promptly.
Defining Social Media
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Wikipedia
Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.
Short version: Any tool or service that uses the internet to facilitate conversations.
Brian Solis, Defining Social Media: 2006-2010
See also Anthony J. Bradley, A New Definition of Social Media
Webinars and Other Programs and Services
Social Media Webinars 2011 – Free Monthly Webinar Series
In 2011, starting late January and going through to December, this series of free monthly webinars is providing a way for business owners, entrepreneurs and freelance professionals to tap into current developments and thinking about social media in a business context, or ‘”social business”. It also provides a framework for participants to develop social media strategies and roadmaps for their own businesses or careers. Learn more/register here.
Social Media Strategy Coaching – for Solopreneurs and Freelance Professionals
The Social Media Strategy Coaching Program is designed for solopreneurs and freelance professionals who have:
- an established offline and/or online business, practice or career
- basic to well developed online experience, or at least a keenness to learn and take strategic action now
- readiness to incorporate social media into your business or career strategy
The program is structured with three levels, each with the same fundamental structure of a preliminary social media audit and six coaching modules.
Social Media Strategy One Day Workshops - for Small and Medium Business
These intensive workshops are designed for businesses of 1 to 20 (some flexibility, not more than 30 per workshop). They require a commitment at CEO level and C-level (preferably CEO) participation on the day.
Social Media Leadership Program
This personal coaching program is for business owners and freelance professionals who are ready to be effective leaders in the new environment of social business. No more than 5 people on this program at any one time.
These LinkedIn coaching programs are focused on showing businesses how to have an effective presence on the professional networking platform LinkedIn and how to use the platform to grow your business or career. More details here.
Resources
There is no shortage of tools, books and courses on social media. This is a very select list.
Books
The Digital Handshake – by Paul Chaney: “Seven proven strategies to grow your business using social media”
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Engage! by Brian Solis: “The complete guide for brands and businesses to build, cultivate and measure success in the new Web”
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Open Leadership by Charlene Li: “How social technology can change the way you lead”
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LinkedWorking by Frank Agin and Lewis Howes: “Generating success on the world’s largest professional networking website”
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Twitterville by Shel Israel: “How businesses can thrive in the new global neighborhoods”
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Crush It! by Gary Vaynerchuk: “Why now is the time to cash in on your passion”
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Groundswell by Charlene Li and Josh Bernoff: “Winning in a world transformed by social technologies”
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