Social Media Coaching

Social Media Coaching for Business Owners and Executives

  • de-mystifying social media
  • cutting through the jargon and hype to see what can work for you
  • helping you develop your own strategy for establishing your online social presence
  • providing a foundation on which you can build your social media engagement
  • no cookie-cutters – focused on how you make your brand social
  • time-saving coaching and resources: what has taken us years to learn you get in weeks
Who will find this program valuable?

This Social Media Coaching Program is designed for business owners and executives who have:

  • an established offline and/or online business, practice or career
  • basic to well developed online experience, or at least a keenness to learn and take strategic action now
  • readiness to incorporate social media into your business or career strategy
Who will not find the program to their liking?

Anyone who thinks social media is just a passing fad/ too risky. Anyone who wants to just know what tools to use, without a strategy.

Social Media Coaching Packages

Key Principles

  • Focused on your needs now
  • Super flexible
  • Customized for your business
  • Responsive and adaptable

Is this you?

  • You’re extremely busy running your business
  • You know social media is important and you want to be up with the game
  • You’re not sure what to do about specific platforms – LinkedIn, Facebook, Twitter, Google+, Instagram, Pinterest, and the rest
  • You’ve been to seminars and read reports but nothing has quite clicked for you yet
  • You balk at the prices people want to charge you for social media services and worry about the ROI or whether indeed there is any to be had

If any of that applies to you, you’re not alone. I’d hazard a confident guess that there are tens or hundreds of thousands of business owners, CEOs and other C-level executives who feel the same way.

I developed my Social Media Coaching program for you – and them.

Methodology

My Social Media Coaching program applies the methodology I developed and incorporated in my Simple Social Media Strategy Template, a system devised originally for small business but which has proved its adaptability and scalability by being used by the North Atlantic Treaty Organisation (NATO).

The template uses a 9 point framework which covers the key areas for development and implementation of your social media strategy.

The 9 areas are:

  1. Commitment
  2. Culture
  3. Market
  4. Goals
  5. Resources
  6. Listening
  7. Engaging
  8. Technology
  9. Evaluation

Coaching Packages

Getting traction does not happen overnight

From long experience I have found that, unless people are already skilled users of social media, it usually needs a minimum of three months to achieve real traction. And with social media, a lot of lessons are learned only in a longer haul.

I offer two packages to help you achieve your desired result:

  • 90 Days – integrating social media strategy as part of how you do business
  • 12 months – developing knowledge and experience to progressively exploit social media more effectively

90 Days

Results
  • You gain the knowledge and capability you need to operate confidently and effectively in the “socialmediasphere” and with at least 2-3 social platforms ideally suited for your business
  • You have a strategy you have created to fit your business needs and strategic priorities
  • You have a growing and effective network
  • You have checklists and tools to support you during the program and beyond
  • You are attracting new business
Commitments

Ideally you will commit at least 20 minutes a day on the work, 5 days a week, during the coaching program.
3x 1 hour, one-on-one coaching sessions per month, via Skype video
I will provide reasonable email and direct phone access to me at any time in business hours, for “Help, I’m stuck!” or quick advice calls (if unavailable when you call I will return your call within 24 hours)

Duration
: 3 calendar months continuously from the date of commencing

12 Months Program

Results
  • You gain the knowledge and capability you need to operate expertly in the “socialmediasphere” and with each of the social platforms you most need for your business (recommended no more than 4-5 platforms, maybe fewer, for effectiveness)
  • You have a developed and tested strategy you have created to fit your business needs and strategic priorities
  • You have the knowledge and hands on experience to more effectively brief staff and contractors on social media activity and programs and to assess the value of proposals for campaigns – social media is no longer a mystery to be left to others to handle
  • You have benchmarks to help you establish progress and to assess your return on investment (ROI)
  • You have measurable results, e.g. of engagement and conversion, over a significant period
  • You have checklists and tools to support you through the program and beyond
  • You have a growing and effective network
  • You are attracting new business and getting referrals

Commitments

Ideally you will commit to spending at least 20 minutes a day on the work, 5 days a week, during the coaching program.
3 x 1 hour, one-on-one coaching sessions per month, via Skype video, for first 90 days, then 2 x 1 hour per month for the rest of the time.
I will provide reasonable email and direct phone access to me at any time in business hours, for “Help, I’m stuck!” or quick advice calls (if unavailable when you call I will return your call within 24 hours)

Duration: 12 calendar months continuously from the date of commencing (possibility of one or two short “time out” breaks by mutual agreement, but not to exceed a total of one month in all.

Why work with me?

I’ve been immersed in social media before it was a thing, or a word.
I’ve been a blogger since 2003, and on Twitter since 2007 (over 7,800 followers). I’ve been trained and certified as a Social Media Strategist from the Palo Alto based Society3 Academy. And I’ve been a business coach for 13 years.

I co-authored one of the first books on LinkedIn – the best seller LinkedIn for Recruiting – which went into a second edition, and I’ve given numerous presentations and training sessions on how to use LinkedIn effectively.

As mentioned above, I’ve developed a social media strategy framework that has been used by small businesses, a technology industry association and the North Atlantic Treaty Organization (NATO). So I have no problem framing strategies for very big and very small organizations and ones in between.

What others say

Des Walsh provides assistance with developing your social media strategy, and further supports you with practical business coaching to ensure your strategies stay aligned, up-to-date, and matched to your growth. He’s a global leader in this new area, but his business acumen has been developed over years, and is both deep and wide.

Joan Johnson Leadership Development – Executive Coaching

Des Walsh is, hands down, one of the frontrunners in the digital landscape – nationally and globally. To say ‘he knows his stuff’ is frankly an understatement. His complementary skill set – that of a coach and social media strategist – gives him the ability to communicate and work with a wide array of clientele, regardless of age, industry or sector.

Eddie Haran, Futurist/Explorer, Deloitte Center for the Edge

Des and I met many years ago, first online and then in person at a social media event in Las Vegas. He is, without a doubt, an exceptional LinkedIn expert and business coach.

Without Des’s steadfast guidance through webinars and online courses, I would not have achieved successes and triumphs experienced on LinkedIn. His training has resulted in numerous connections and opportunities that I can directly attribute to his expertise.
Shirley George Frazier – Successful marketer, author, and speaker – New York, USA

Where to From Here?

Can you see how this program could help you and your business? Ready to go or not sure? Either way, just grab a time in my schedule here (Click on Social Media Coaching Discovery) for a 30 minute slot and let’s talk.

Note that the scheduler should display available dates and times for your time zone, but that might not be obvious because of the way it is displayed: for example, for Toronto, Canada the box on top right of the screen may say America/Eastern and for another city in Canada it may display as Guatemala. If you click on that field it will give you the option to check that the correct time zone has been displayed. Note too that because I’m on the other side of the Pacific, if you are logging in from say North America you might not be able to find a convenient time available: if so, just send me an email at coach@deswalsh.com and we will figure something out.