Social Media Roadmap Workshops
Des Walsh’s Social Media Roadmap One Day Live Workshop
One day intensive for business owners and entrepreneurs
Session 1: The Social Media Landscape
* Social media defined and described
* Key drivers (business case in brief)
Session 2: Basic Tools
* Blogging, podcasting, wikis
* Social networking tools (Facebook, Twitter, LinkedIn…)
Session 3: Rules of Engagement
* Effective participation
* Risk management (includes Codes of Practice)
First Review Session with Q&A
Lunch
Session 4: The Challenge of Authenticity
* Who blogs for the company? (CEO? Marketing? Anyone?)
* Responding to criticism
Session 5: Social Media Strategy
* Getting clear about why and how to participate
* Case studies – how some got it wrong and some got it right
Second Review Session with Q&A
Session 6: Creating a Social Media Roadmap for Your Business
Close
- No prior technical knowledge required
- Worksheets and Online Resources provided for all participants
- Includes follow-up one hour teleconference two weeks after workshop
Why it Makes Sense to Develop a Social Media Roadmap
The Wine Library guy, Gary Vaynerchuk, is legendary for his use of social media to build his family wine business.
Business Week May 20, 2008 on Vaynerchuk:
He has transformed his father’s small Springfield (N.J.) wine shop, from which his show takes its name, from a $4 million-a-year business to a $50 million-a-year enterprise that makes half of its sales through online orders.
On the subject of whether getting into social media is a good business idea (the ROI discussion) he said recently:
“I’m just not intrigued, or interested, or in any shape or form motivated to convince big companies that they need to do this.
“The smart ones will and then they’ll win. The dumb ones won’t and then they’ll lose.”
Dell’s Million from Twitter
Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts.
“A million dollars isn’t a lot of money, but it shows that people want to sign up for feeds,” says Bob Pearson, head of communities and conversation for Dell.
Longitudinal study of top fastest growing companies in US found 39% of Inc. 500 are blogging (compared with 11.6% of Fortune 500)
A condensed, half-day version of the workshop can also be arranged.
Des Walsh Social Media Strategist
Des helps businesses and entrepreneurs navigate the social media maze and become savvy participants, not road-kill.
Contact details
Tel: 07 5536 5658 | 0413 089 355
Des Walsh’s Social Media Roadmap Workshop is copyright © Des Walsh 2009
