Seminars
This page provides basic information about Des Walsh’s Social Media Roadmap teleseminar series and one day intensive workshops.
Social Media Roadmap Teleseminars
I’m planning to launch, before the end of September, a 6 part teleconference series – the Social Media Roadmap
The series is being designed for people in business who:
- are keen to use social media but are confused by all the various tools and platforms and theories, or
- have heard enough to be interested but maybe haven’t yet learned enough to be confused.
It will be a de-mystifying exercise.
Untangling the maze, if you will.
I don’t go into a lot of technical stuff, partly because I’m not a techie and everything technical I’ve had to learn the hard way. But I do know what works for business and I have a great passion to share with people who are interested what I know about how social media can empower and lift small businesses. That’s the idea, the driving principle, behind the Social Media Roadmap series.
If you would like to know more, or to register interest in participating, please get in touch with the no-obligation form below.
Social Media Roadmap One Day Live Workshop
One day intensive for business owners and entrepreneurs
Session 1: The Social Media Landscape
* Social media defined and described
* Key drivers (business case in brief)
Session 2: Basic Tools
* Blogging, podcasting, wikis
* Social networking tools (Facebook, Twitter, LinkedIn, del.icio.us, YouTube, RSS)
Session 3: Rules of Engagement
* Effective participation
* Risk management (includes Codes of Practice)
Session 4: The Challenge of Authenticity
* Who blogs for the company? (CEO? Marketing? Anyone?)
* Responding to criticism
Session 5: Social Media Strategy
* Getting clear about why and how to participate
* Case studies – how some got it wrong and some got it right
Session 6: Creating a Social Media Roadmap for Your Business
- No prior technical knowledge required
- Worksheets and Online Resources provided for all participants
- Includes follow-up one hour teleconference two weeks after workshop
For a no-obligation discussion on whether this one day intensive workshop can be delivered for your company or organisation, please use the Contact form on this site.









