Working List of Resources
Suggestions for inclusions welcome.
Social Media
Videos
A plain English introduction to Social Media – by Lee Lefever
Mike Wesch – The Machine is Us/ing Us
Downloadable Delights: Reports, White Papers, free e-books
The Long Tail – key positioning document for understanding social media
Cluetrain Manifesto – still a must-read after all these years
Brian Solis: The Essential Guide to Social Media – a free e-book by a social media and PR master
Brian Solis: Brink – A Social Media Guide from the Edge – amazingly rich content and a free download
Trevor Cook & Lee Hopkins: Social Media White Paper - 3rd edition: a practical guide in plain English
Social Media in the Inc. 500: The First Longitudinal Study – how fast-moving companies “get it”
Illuminating Blog Posts, Podcasts
ReadWriteWeb: Fake Viral Videos
Duncan Riley: NAB Spams Blogs – how a big bank showed it doesn’t get it about the conversation
Conversational Media Marketing: Social media isn’t a “channel”: it’s an environment – blog post by industry leader Paul Chaney
Learning and Sharing – Online Locales
Social Media Classroom and Collaboratory
Books
Charlene Li and Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies
Deborah Micek & Warren Whitlock: Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Organizations and Groups
Social Media Club – for those who get it and want to share it with others
LinkedIn Bloggers – sharing information and ideas about blogging and new media
Society for New Communications Research – non-profit think tank: great people, great reports: spin-free zone
Jargon Buster
List of Blogging Terms (from Wikipedia)
Presentations
Several presentations by Des Walsh, at Slideshare
