Resources

Working List of Resources

Suggestions for inclusions welcome.

Social Media

Videos

A plain English introduction to Social Media – by Lee Lefever

Mike Wesch – The Machine is Us/ing Us

Downloadable Delights: Reports, White Papers, free e-books

The Long Tail – key positioning document for understanding social media

Cluetrain Manifesto – still a must-read after all these years

Brian Solis: The Essential Guide to Social Media – a free e-book by a social media and PR master

Brian Solis: Brink – A Social Media Guide from the Edge – amazingly rich content and a free download

Trevor Cook & Lee Hopkins: Social Media White Paper - 3rd edition: a practical guide in plain English

Social Media in the Inc. 500: The First Longitudinal Study – how fast-moving companies “get it”

Illuminating Blog Posts, Podcasts

ReadWriteWeb: Fake Viral Videos

Duncan Riley: NAB Spams Blogs – how a big bank showed it doesn’t get it about the conversation

Conversational Media Marketing: Social media isn’t a “channel”: it’s an environment – blog post by industry leader Paul Chaney

Learning and Sharing – Online Locales

Social Media Classroom and Collaboratory

Books

Charlene Li and Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies

Deborah Micek & Warren Whitlock: Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Organizations and Groups

Social Media Club – for those who get it and want to share it with others

LinkedIn Bloggers – sharing information and ideas about blogging and new media

Society for New Communications Research – non-profit think tank: great people, great reports: spin-free zone

Jargon Buster

List of Blogging Terms (from Wikipedia)

Presentations

Several presentations by Des Walsh, at Slideshare