An optimized, active LinkedIn account is now a must for any business professional.
When Bill Vick and I wrote our first edition of the recruiting industry’s guide to LinkedIn, LinkedIn for Recruiting, published at the beginning of 2006, there were just over 4 million members.
Just 9 years on, in a pattern of continuous growth, the number has exploded to over 332 million, spanning more than 200 countries and territories.
It is a global phenomenon, with over 50 million members in the Asia Pacific alone.
LinkedIn currently operates in twenty three languages.
If LinkedIn were a country, it would have the 5th largest population in the world.
But what really makes LinkedIn special?
Unlike many other social networking sites, where the objective seems to be one of getting the maximum possible number of people signed up, LinkedIn has been from the outset a specialized, business networking site aimed at attracting and connecting professional people.
It is much more a business site than a social site, although in recent times there have been more social elements introduced. Because LinkedIn is structured as a business contact and referral site and has powerful search tools, it is a logical place to be when you want people to know about your services or products. It has also become a professional publishing site, with dramatically expanded scope for you to promote your brand and expertise.
Why LinkedIn Coaching and Support?
Our experience over a number of years is that, while many people have succeeded in making LinkedIn a key part of their business networking and promotion strategies, many others are either unaware of how they can use LinkedIn or confused by it.
The big picture – LinkedIn as part of your social media strategy
LinkedIn is an essential part of the social media strategy for most businesses, especially in the business-to-business (B2B) space.
Apart from anything else, think about the fact that many business people won’t take a meeting now without first checking your LinkedIn profile. What will they find there? Will it tell the same story you want to tell them face to face?
Helping you get value from LinkedIn
Currently I offer two services to help you get value from LinkedIn:
LinkedIn for Business – live or online workshop
This covers the basics of LinkedIn for professionals, plus key insider tips for more effective use of the platform. The interactive workshop typically lasts for two hours. It can be followed up with another session at a more advanced level.
LinkedIn Leader Fast Track
This one on one support program is ideal for the CEO or other executive who is ready to use LinkedIn to establish industry thought leadership and build more effective professional networks.
A free startup or re-boot guide
From various conferences, webinars and conversations over recent years I have noticed a need for a basic “get started” (or re-started) guide to LinkedIn. So I put together a really basic guide: if you would like to have that, with my compliments, just provide the details below and I’ll send you the download details.
Ask me about any of this
Please feel free to contact me if you have any questions about any of the above. You can use:
- the Contact page on this site
- email at deswalsh(at)gmail(dot)com
If you would like to talk on Skype, send me your Skype username details via the Contact or email options and we can then connect via Skype.