Daddy Bloggers and Other New Media Men to Gather in Atlanta There is a very interesting conference being put together, for Atlanta in September, with the name “Modern Media Man Summit” or M3. We’ve all heard about the mommy bloggers. This event will have a special focus on one particular tribe of male bloggers –
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Why using microsites for specific campaigns might not be a smart idea For a long time now I’ve thought that for a new product, service or campaign it could make sense to create a microsite with its own unique domain name. I thought it would be good for search engine optimization (SEO) and marketing generally.
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Thinking about the Future of Influence Summit I’ll be attending in Sydney this coming week, and having an abiding interest in the derivation of words, I looked up “influence” in my Collins English Dictionary and was interested to see that although the meanings listed for the noun were not terribly helpful (e.g. “an effect of
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I knew I’d been talking, more than doing, about my social media roadmap workshop concept when the last person’s eyes glazed over. Yes, it’s been a while coming! But at last, in tandem with my friend and colleague Associate Professor Michael Rees (@mrees on Twitter) from nearby Bond University, I’ll be presenting the first workshop next
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