When I stood up in Canberra a couple of weeks ago to deliver the keynote for the last day of the Hillross Financial Services annual conference 2012 I was a tad nervous. Not shaking nervous, but neither just the usual pre-presentation edginess I usually feel on the basis that I want to make sure I’m
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When I accepted the invitation to keynote the Hillross Annual Conference 2012 in Canberra, Australia, focusing on practical strategies for social media, I was pretty sure that one of my main challenges would be finding examples of successful engagement via social media by financial advisers. Part of the problem is that financial advisers operate in
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This morning I updated my free downloadable guide, 5 Simple Steps for Getting Started on LinkedIn. The biggest challenge of the updating process was restricting myself to the basics of getting started. There is so much more to LinkedIn than is in this brief guide but I am convinced that those of us who have
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I keep telling myself I won’t do it again, but there I was yesterday, having another fundamentally frustrating conversation about social media with a Baby Boomer business owner who did not really want to listen. It started with his making a polite enquiry about what I “did” by way of business and – once I
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Lately I’ve been wondering just how much or how little I should be talking, with clients and with groups I present to, about the still relatively new but in many ways quite fascinating service, Google Plus. The company calls this the Google+ Project and explains it as “real life sharing, re-thought for the web”. Ambitious
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