PR 2.0 with Cloud Power

May 17, 2011 By

Over the past couple of days I’ve been communicating with an Australian agency about PitchEngine and how it might work for them and their clients. I sent them a text document with some key points and some links to example sites. I was thanked and asked a couple more questions. (Update: see latest version of that text document.)

Then this afternoon I sent a link to this very short video “You are not just a business”. They liked it.

So I thought I should share it more widely.

(Disclosure: Des Walsh manages sales for PitchEngine in the South Pacific region)

Filed Under: PR 2.0 Tagged With: , , , ,

PitchEngine’s Sweet Deal for Agencies: 5 Clients, 1 Flat Rate

April 15, 2010 By

PitchEngine announces new Annual Agency Plan with special deal now

This time last month at SXSW PitchEngine Founder and CEO Jason Kinztler was “pitching the Pitch™ ” – outlining the new PitchEngine platform to be launched next month.

PitchEngine logoToday, PitchEngine, which provides software that enables businesses and organizations to effectively package stories and share them with journalists, bloggers, and other influencers, announced a special pre-launch deal for agencies.

And as regular readers will know, my company represents PitchEngine for Australia and New Zealand.

Key points of the Agency Plan story are:

  • new plan enables agencies to subscribe for one flat rate for up to five clients at a time
  • through April, the Annual Agency Plan is just US$1,989 for up to five clients
  • plan includes complete release archiving and embeddable newsrooms for up to five clients
  • clients to also have access to an entirely new suite of features PitchEngine plans to announce next month

PitchEngine social PRThe new features include:

  • flexible release dates
  • supercharged search and social optimization
  • enhanced analytics and more

Once the new platform is launched, the Agencies taking advantage of this pre-launch $1,989 offer will be able to lock in their rates for at least the next full year.

After April 30th, the plan will run at US$199/month for up to five brands.

The full release, with follow-up details, is here.

Naturally, I will always welcome direct enquiries about PitchEngine, especially for Australian or New Zealand based agencies or other businesses – contact details here.

Filed Under: PR 2.0 Tagged With: , ,

David Meerman Scott at Social Media Club Sydney

September 4, 2009 By

David Meerman Scott at Social Media Club Sydney - photo by Des Walsh

This has been for me a week of social media highs, attending Social Media Club Sydney and the Future of Influence Summit, also in Sydney (with a linked event in San Francisco). So many new ideas and fresh perspectives to consider!

One of several particularly memorable experiences of the week was hearing David Meerman Scott, at Social Media Club Sydney. The presentation was, for me, an excellent blend of insights and illustrations, delivered with a nice blend of seriousness and humor. A couple of items that stood out:

The amazing achievement of Cindy Gordon at Universal Orlando Resort in translating a briefing for 7 bloggers into a viral outreach to an estimated 350,000,000 people around the world, for the launch of the Wizarding World of Harry Potter – you can read about it at page 6 ofextract David’s downloadable “The New Rules of Viral Marketing”.

The four ways of getting attention, three old, one new, which in my notes I summarized as Buy (advertising), Beg (PR), Bug (selling), or Earn (publishing free content with blogs etc) – the reference to PR as begging got under the skins of some people in the crowd but the speaker was well up to the challenge.

There is an interview by Valeria Maltoni with David Meerman Scott, in which he explains those four attention-getting approaches.

Having been on the receiving end of ill-considered, basically inept pitches from PR agencies (no, whatever you might think or hope for, dear pitching pr person, I am not a mommy blogger), and at the same time recognizing that there are some very switched-on PR people who are very considered and thoroughly ept, I had no problem with David’s explanations.

Now I really must order David’s book The New Rules of Marketing and PR, subtitled How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

Filed Under: Business, PR 2.0, Social Media Tagged With: , ,

Jason Kintzler on Who is Using Social Media Release

July 16, 2009 By

One of the several reasons I was pleased to sign up recently to represent social media release platform Pitch Engine’s interests in Australia and New Zealand was that I both respect and like the Founder and CEO, Jason Kintzler.

Jason’s not only smart enough to have taken the concept of a social media release – which had been around for a while – and turn it into a very usable, effective product in the form of Pitch Engine. He is also, quite simply, a very pleasant bloke to know, someone you like the idea of doing business with. I think you’ll get a sense of that in this interview with Arik Hanson, where Jason and Arik talk about who is using the social media release and how.

Arik also gets Jason to share a few interesting items about his life as Jason, as distinct from his life as Pitch Engine CEO.

Filed Under: PR 2.0, Social Media, Web 2.0 Tagged With: , , ,

PitchEngine for Australia and New Zealand

July 10, 2009 By

pelogo140The main news for my company and me in the past week was the announcement of my appointment as social media release PitchEngine’s Manager for Australia and New Zealand.

The announcement was, of course, via a PitchEngine social media release. A feature of the release is that it came not from PitchEngine HQ in the USA, but from Guangzhou, China based company CFM which is the base of operations for PitchEngine Asia. The full release includes a link to a 14 minute conversation about the announcement, between my Guangzhou-based colleague, CFM Chief Exec Lonnie B. Hodge, and me.

You can also read the full release from the box below: note the “full screen” button for greater ease of reading.

Having spent hours in the past, constructing social media releases manually, I really love the ease and speed of the process with PitchEngine, as well as all sorts of other great features. So representing PitchEngine in my part of the world is a pretty cool thing to be able to do.

(More about PitchEngine, in a recent post on my Thinking Home Business blog)

If you have any questions about how PitchEngine works and how it might help your business or organization, please ask – in the comments or, more privately, on the contact page: if I don’t have the answer I’ll make sure we get an answer from someone who does.

Filed Under: PR 2.0, Social Media Tagged With: , , , , , , , ,