Andrea J. Lee and Wealthy Thought Leader Event

September 14, 2010 By

Andrea LeeWay back in early 2007, at a conference in San Francisco, I met a dynamic young woman, Andrea J. Lee, who was at that time General Manager of a coaching organization to which I belong, Coachville.  Since then, Andrea has written books, run events and shown many business owners new and productive ways of looking at and promoting their businesses.

One thing that makes Andrea stand out from the crowd is that she is singularly inventive in identifying ways in which other businesses can stand out from the crowd. And in showing them how to monetize that. Ever since I have known her and no doubt before that, Andrea has been passionate about helping businesses be profitable and sustainable.

At the end of this month, from September 30 to October 2, again in San Francisco, Andrea will be hosting the Wealthy Thought Leader Live Event, with a worldwide video simulcast for the benefit of people who want to participate but for one reason or another can’t get to San Francisco for the live version.

Just over a week ago I interviewed Andrea about the event and what participants could expect to learn.

While the interview, as below,  is intended to help promote my friend and colleague Andrea’s event (which would also benefit me directly as an affiliate for the event), it also contains some insights and tips which many business owners will find valuable in their own right.

Such as:

  • playing it safe is not really safe any more (nice paradox)
  • quality is the best business plan
  • do you have something amazing to say?
  • how we can earn the right to raise our prices  (and have people happy to pay)
  • examples of how some basic service businesses can be transformed by some “thought leader” thinking

Here is the interview, to listen here or download to your own device:


Click here to download…

And here is the link to the Wealthy Thought Leader event and simulcast .

Filed Under: Events Tagged With: , , ,

Beach Cricket, Australia Day 2010

January 26, 2010 By

beach cricket, Australia Day 2010, Coolangatta Beach - picture copyright Des Walsh

Early start for Australia Day 2010: beach cricket in progress, 5.45 am, 26th January, Coolangatta Beach, Queensland.

Advance Australia Fair.

Filed Under: Events Tagged With: , , ,

Previewing Social Media Roadmap Workshops Brisbane and Gold Coast

September 21, 2009 By

Next week, on September 29, I’m teaming up with Associate Professor Michael Rees of Bond University to deliver a one day workshop for businesses in the Brisbane (Australia) area on social media. Then the following week, on October 2, we do that again on the Gold Coast. (Update: Brisbane workshop now postponed to a date to be fixed; Gold Coast event still on.)

It’s all being organised by the go-ahead people at Bond University’s Centre for Executive Education (CEE) and there are more details on the CEE website at this link.

In this video, Michael and I talk about the workshop and what people can expect to learn on the day. The emphasis will be on practical tools and strategies for people’s businesses.

In a separate post I’ll share some of the “interesting” experience we’ve had in getting from the idea of recording and uploading a video of ourselves in different locations to the actual achievement, a process not lacking in challenges!

Filed Under: Business, Events, Social Media Tagged With: , , , ,

Slide Deck on Social Media for Skool Project 2009

September 15, 2009 By

I had been apprehensive in advance of my presentation on social media today at Griffith University, as a contribution to the Skool Project 2009, organised by cricketer and Griffith staffer Michael Jeh and which I posted about earlier this afternoon. After all, I would be presenting to a group of digital immigrants and I was frankly not sure I would be able to say a lot that was news to them.

They took it in good part when I showed them in the slides how I had envisaged them as an audience in relation to me (slide 2), bringing gifts they would know all about.

Skoolproject2009
View more presentations from Des Walsh.

I really don’t know how much I achieved my goal of helping the group see the value of developing their own social media strategy as part of building and caring for their own brand, but I had fun, several people thanked me and a few said they got good value from it.

And I learnt things.

A few things that, if there is a next time with a young group like this, I will want to definitely include:

  • introducing them to VisualCV – this was a big hit (practical for young people going for jobs)
  • more on a practical approach to having a blog without it being a burden
  • explaining and illustrating RSS more and how it can help you manage information and promote yourself
  • explaining why and how to get your own domain as an investment in your career and your branding, and how you can park it until ready

They liked posterous and I would not be surprised to find that several participants have posterous sites before the week is out.

Filed Under: Events, Social Media, Social Networks Tagged With: , , , , , , ,

Getting a Handle on Social Personas at Social Media Club Sydney

August 30, 2009 By

smcsydI’m looking forward eagerly to the Social Media Club Sydney event planned for tomorrow night, 31st August.

What with that and attendance at the next day’s Future of Influence Summit, I expect my brain will be buzzing with new ideas and perspectives by the time I get home on Tuesday night.

There are two speakers for the Social Media Club (SMC) event: best selling author and marketing strategist David Meerman Scott and senior analyst for Forrester Research, Steven Noble.

I’m intrigued by the theme for the evening: “Understand social personas and stop wasting money and resources”. The theme is explicated somewhat in the blurb for the event, but I’m still intrigued, but also excited because I am absolutely sure these two speakers will be stimulating some serious thinking and discussion.

Tim Burrowes from the dynamic mUmbrella (“Everything under Australia’s media and marketing umbrella”) will be moderator and interviewer for the evening, with forum style Q & A. The event is designed for drinks & mingling before and after.

Unfortunately for anyone thinking of trying to book now, SMC Sydney has done it again and the event is “sold out” (i.e. it’s free, but full). On my count just now of those listed to attend, and if all who’ve registered were to come there will be at least 400 present. Mind you, as a Sydneysider born and bred, although no  longer living there, I’ve long held the view that a Sydneysider’s “Yes, I’ll be there” must always be understood to carry the unspoken qualification “…unless I get a better offer in the meantime”. But as previous events have had the House Full sign out, it clearly pays to book early, and fast, for SMCSyd events.

I’ll do my best to take some notes on the night and post something later in the week. No doubt others will be tweeting and blogging the event too and I’ll see if I can link to some of that info stream.

Filed Under: Events, Social Media, Social networking Tagged With: , , , ,
« Older Posts