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Archive for Business

Outrageous Stunts, Great Ideas and Other Clues to Getting Attention

I’m grateful to blogger, professional speaker, web consultant and all-round entrepreneur Jim Kukral for sending me his new book Attention! or to give it its full title, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. In the embedded video I talk about the book and some highlights for me.

Linchpin and the End of the Résumé

Seth Godin’s Book Linchpin, asking the question “Are You Indispensable?” is a Challenging Read When offered the chance to have a new book for my birthday recently, I wavered between a work of fiction and Seth Godin’s Linchpin: my first thought was to indulge my love of literature and take the novel. I’m happy that

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Meanings of "Social Business" and Implications for Branding

Is the term “social business” about doing good with social media or about how social technologies work in the business context and how does that affect my branding? Not long ago, in the process of seeking greater focus in my business and related branding, I formed the view that the term “social business mentor” was

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Recommending Typepad for Business Blogs

Typepad has great features for business blogging and no shortage of success stories Here’s a paradox: yesterday I posted on Thinking Home Business about how to set up a WordPress.org blog I use WordPress as the platform for most of my blogs but I freely recommend Typepad as a serious option for business blogs. WordPress

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Help With Choosing and Using Social Media Tools

A week in November dedicated to how to use social media tools for business In some recent social media workshops I’ve been struck by how much appreciation there has been when we presenters have taken some trouble to explain and demonstrate how various social media tools work. Even down to basics like how you go

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