Picture of laptop and coffee, for new group

Des Walsh business coachI’m launching a new group on Facebook, the Coffee Break Network.

Rationale and Group Concept

First, why am I doing this?

My Linking Business Professionals group on LinkedIn (originally the 30 Day LinkedIn Blitz Group) has passed its use-by date. I am increasingly unimpressed by the user interface for LinkedIn Groups, and as LinkedIn seems to be on a path of completely hobbling group owners, I decided it was time to move on.

But I love having a group where people can come together, discuss, share and help one another.

There are many of us in business who want to thrive, not just survive, and I am a firm believer in the value of community – actually, the necessity of community – to help us do that.

I like facilitating open, non-manipulative conversation between smart people. I learn from the wisdom of the community. From creating and leading online groups I have made many wonderful professional connections and enduring personal friendships, and I like that!

It gives me another way to let people know what I do professionally and hopefully attract some business.

Business is a conversation because the defining work of business is conversation – literally.

David Weinberger, The ClueTrain Manifesto

Group Concept

A business-focused group.

A sharing community discussing business – ethical, profitable, part of a balanced life.

How will it work?

  • Relishing conversation without pitching
  • Prioritizing conversation and relationships
  • Building relationships one at a time
  • Cooperative not competitive
  • Encouraging referrals
  • Encouraging and facilitating virtual coffee (or tea) meetups between individuals
  • Spam free, hustle free zone
  • Ask and get questions answered in a trusted environment
  • Providing opportunities to share challenges and successes

Who is it for?

Business owners, entrepreneurs, consultants, business coaches, life coaches – i.e. just about anyone interested in business.


Of course!

  • No promos, no links to own sites, however ingeniously done
  • If you can’t converse without trying to turn every exchange into a business opportunity, this is not the group for you
  • The usual zero tolerance for divisive comments, personal abuse etc
  • A member is allowed to be annoyed or offended by an executive decision of mine and I am allowed not to be too bothered by that – community always comes first
  • Other rules I may think of or which may come to be seen as necessary

Conversations among human beings sound human. They are conducted in a human voice.

#3 of 95 Theses, The Cluetrain Manifesto

News Flash!

The group – Coffee Break Network – has now been launched and is open for conversation, coffee (or tea) and business.

To apply to join, click on this link:

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Des Walsh is a business coach and independent, confidential sounding board for business owners and entrepreneurs. A long term advocate of smart, risk-mitigating business use of technology and a certified social media strategist, he is well placed to support businesses in adapting to the rapid changes in the technological, business and social environments. Connect with Des on LinkedIn, Google+ and Twitter. And to stay in the loop, get Des’s weekly Social Business Bites (select snippets of his "best of the week" online finds).

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