In my previous post I talked about my re-conceptualising and re-branding of my email newsletter, from Des Walsh Updates to Social Business Bites.
I’ve now sent out the first edition of the new version, as Des Walsh Update is Now Social Business Bites.
In the meantime I had refined my thinking about the transition process which I now see as having been essentially from a style of content creation to content curation.
I shared that in the newsletter as sent yesterday, and to explain what I understood as content curation I quoted a thought leader in that field, Beth Kantor:
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
And as the term “social business” is surely still at best a buzz phrase, even for most business people, I shared also, courtesy of IBM, an explanation of how social business works (the term is as slippery as an eel to define):
Social business is here – it answers to the major technological and economic shifts that define innovation today. Social ways of working harness the explosive growth of mobile, cloud and big data, and serve as the foundation for effective employee and customer engagement.
As I fully expected, there have been some unsubscribes. More interestingly, I have had some nice messages of support and encouragement for the new direction.
So now what I have to do is keep my commitment to weekly publication. I feel very sure that the new approach will make that quite manageable.
If you are not on the list yet to receive Social Business Bites, why not give it a try? Just complete the little form in the top right sidebar here (there will be and easy unsubscribe link in every issue.)
Latest posts by Des Walsh (see all)
- Social Media Strategy Checklist for Leaders [Podcast] - September 8, 2016
- Smart Leaders See No Fundamental Conflict Between Innovation and Continuity - September 7, 2016
- A Long and Winding Road: My Blogging Story – Part One - September 3, 2016